reposition

reposition
reposition re‧po‧si‧tion [ˌriːpəˈzɪʆn] verb [transitive]
MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company's other products and to competing products:

• It tried to reposition its product as a sports drink rather than an ordinary soft drink.

— repositioning noun [countable, uncountable] :

• The company is talking to advertising agencies about a major repositioning of one of its oldest brands.

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reposition UK US /ˌriːpəˈzɪʃən/ verb [T] MARKETING, WORKPLACE, MANAGEMENT
► to change the way that people think about a product, service, or company: »

She has completely repositioned the newspaper, from the political right to a broadly left of centre position.

 reposition sth as sth »

The airline has been trying to reposition itself as a regional carrier, but it still spends like a national one.


Financial and business terms. 2012.

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Look at other dictionaries:

  • Reposition — Re po*si tion (r[ e] p[ o]*z[i^]sh [u^]n), n. [L. repositio.] The act of repositing; a laying up. [1913 Webster] …   The Collaborative International Dictionary of English

  • Reposition — (v. lat.), s.u. Reponiren …   Pierer's Universal-Lexikon

  • Reposition — (lat.), das »Zurückbringen« abnorm gelagerter oder aus ihrer normalen Verbindung gerissener Körperteile in ihre regelrechte Lage und Verbindung, namentlich die Einrichtung von Knochenbrüchen und Knochenverrenkungen (s. Verrenkung) sowie das… …   Meyers Großes Konversations-Lexikon

  • Reposition — Repositiōn (lat.), Wiedereinsetzung, Wiedereinrichtung eines verrenkten oder gebrochenen Gliedes; das Zurückbringen eines Eingeweidebruchs; Repositorĭum, Gestell für Bücher, Akten etc.; Repositūr, Ort für Repositorien, auch Einordnung der Akten… …   Kleines Konversations-Lexikon

  • reposition — index relocate Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • reposition — (n.) 1580s, from L.L. repositionem (nom. repositio), from L. repositus, pp. of reponere (see REPOSE (Cf. repose) (2)). The verb is first attested 1859. Related: Repositioned; repositioning …   Etymology dictionary

  • reposition — reposition1 [rep΄ə zish′ən, rē΄pəzish′ən] n. [LL repositio] a repositing or being reposited; specif., replacement, as of a part of the body by a surgical operation reposition2 [rē΄pə zish′ən] vt. [ RE + POSITION] to put into a new or different… …   English World dictionary

  • Reposition — Unter einer Reposition (lat. repositio) versteht man das Zurückbringen in eine (annähernde) Normallage oder Normalstellung. Das (transitive) Verb lautet (etwas) reponieren. Gebraucht wird der Begriff in der Medizin bei folgenden Krankheitsbildern …   Deutsch Wikipedia

  • reposition — [[t]ri͟ːpəzɪ̱ʃən[/t]] repositions, repositioning, repositioned 1) VERB To reposition an object means to move it to another place or to change its position. [V n] It is not possible to reposition the carpet without damaging it. 2) VERB To… …   English dictionary

  • reposition — reposition1 /ree peuh zish euhn, rep euh /, n. 1. the act of depositing or storing. 2. replacement, as of a bone. [1580 90; < LL reposition (s. of repositio) a laying up, equiv. to L reposit(us) (see REPOSIT) + ion ION] reposition2 repositionable …   Universalium

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